Saturday AM Update: Universal’s F9 grossed in one day what some movies have made in a weekend during the pandemic, earning $30M on Friday, on its way to a 3-day of $68M. No question about it, that’s the best opening day and weekend we’ve seen during the pandemic, and more proof that moviegoing is getting back on its feet.
How is that? F9‘s opening day and weekend are ahead of such pre-pandemic hits as Sony’s Bad Boys for Life (opening day $23.6M, $62.5M 3-day) and even Universal’s Fast & Furious spin-off, Hobbs & Shaw ($23.6M opening day, $60M opening).
Any of the entertainment financial analyst naysayers who aren’t impressed by this weekend’s results and claim that we’re far from opening a movie at $100M need to digest the obvious: F9 in the tenth movie in a franchise that is ten years old. The fact that F9 is posting results ahead of Hobbs & Shaw is impressive enough.
Overall, the domestic weekend box office is set to hit $95.4M, +105% from last weekend, and the best Friday-Sunday we’ve seen during the pandemic, even beating the $80.8M grossed over the first three days of Memorial weekend.
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Unfortunately, with most offshore markets not being as vibrant as the US, if F9 is suffering anywhere, it’s overseas. Fate of the Furious pulled in $1.2 billion WW and Hobbs & Shaw $759M, and it’s quite conceivable this is where the Universal sequel will greatly fall short, despite a $204M win in China and this weekend’s stateside results.
Updated: F9 is booked in a US marketplace that has 79% of 5,88K theaters open. In addition to LA and NYC, the following markets are operating at 100% capacity: Miami, Orlando, Chicago, Dallas, Houston, Boston, Phoenix, Minneapolis. Overall, 44 states in total are now allowing theaters to operate without any capacity restrictions. Colorado, Hawaii, Idaho, New Mexico, Oregon, and Washington are among those with auditorium cap limits.
F9 earned a B+ CinemaScore, which is a gear down from 2017’s Fate of the Furious (A) and 2019 spinoff Hobbs & Shaw (A-), with Comscore/Screen Engine PostTrak exits of 80% positive and a 62% recommend, with kids under 12 giving the movie 83% and an 80% recommend.
Still, those audience speedometers are enough to revive summer moviegoing. If we complained about product for slowing us down in recent weeks, it’s only going to get busier and crazier from here, with such movies as Disney’s Black Widow (July 9), Paramount’s Snake Eyes, and Universal’s Old (July 23), Disney’s Jungle Cruise (July 30), and Warner Bros. The Suicide Squad (Aug. 6) in the next six weeks. However, it pays to note that F9 is being released on a pure theatrical 45-day window. Not all the movies coming out this summer will be released on such terms, i.e. the Warner Bros. and Disney movies, so we’ll have to assess those dynamic windows results as they happen on a case by case base. Despite Cruella hitting $71M to date, industry sources believe the pic’s Disney+ Premier PVOD tier is impacting the pic’s overall revenue, not just at the box office, but in the movie’s downstream ancillary revenues.
F9 drew 57% guys, with 51% under 25, with 46% between 18-34 years old. There’s always a diverse pull with the Fast & Furious movies, and this one was 33% Caucasian, 31% Latino, 22% Black, & 14% Asian/other. The West was the best for F9, as well as the South, with the top five theaters in LA. Imax and PLF are repping a third of the pic’s business to date, which is extremely healthy.
Here’s how the top 5 movies are shaping up for the weekend:
- F9 (Uni) 4,179 theaters, $30M Fri/3-day $68M/Wk 1
- A Quiet Place 2 (Par) 3,124 (-277) theaters, $1.82M Fri (-35%)/3-day $5.8M (-36%)/Total $136M/Wk 5
- Peter Rabbit 2 (Sony) 3,331 theaters (-15) $1.45M (-23%) Fri/3-day $4.55M /Total $28.5M/Wk 3
- Hitman’s Wife’s Bodyguard (LG) 3,361 theaters (+30), $1.33M Fri (-57%)/ 3-day $4.54M (-60%)/Total $25.5M/Wk 2
- Cruella (Dis) 2,820 (-290) theaters $1.1M (-27%) Fri-day est. $3.5M (-26%)/Total $71M/Wk 5
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Friday Midday Update: First great sign that the box office is coming back. Universal’s F9 is seeing $29.5M today, including last night’s Thursday previews, for a 3-day at $66.5M at 4,179 theatres. Amazing and the best 3-day we’ve seen since mid-March 2020 when the pandemic started. Would love to see where AMC’s stock shoots to on Monday; it’s now trading as of this report at $53.71 and hit a high a couple of weeks ago of $72.62. Paramount’s A Quiet Place Part II previously held the 3-day opening record during the pandemic with $47.5M, $57M four-days over Memorial Day weekend. F9 will hit $300M offshore this coming weekend as it hits UK and Mexico, and it’s expected that the Justin Lin directed ninthquel will best the WW total of Warner Bros. Tenet which is $363.7M.
Previous Friday AM: Universal’s F9 is off to a great start as expected, having grossed $7.1 million from 3,100 theaters that began showtimes at 7 p.m. Thursday. The pic expands to 4,179 theaters today, the widest ever for a film being released during the pandemic.
In more great news, F9 did more business last night than Hobbs & Shaw did in its Thursday previews, which were $5.8M at 3,400 theaters, and that’s when 100% of exhibition was open including Canada. Parts of Canada remain capped, with big provinces like Ontario closed until late July.
The three-day conservative estimates for F9 are hovering around $60M+ now, but no one will be shocked if it’s north of $70M; Hobbs & Shaw posted a $23.6M Friday on its way to a $60M opening weekend. While the Justin Lin-directed and co-scripted F9 has the best presales Fandango has seen to date, we don’t know how front-loaded business will be.
F9 is looked at to be a savior in a summer box office that’s been in a funk as the industry tries to come out of the pandemic. In the wake of A Quiet Place Part II, which repped a record opening since mid-March 2020 with $57.1M over four days during the Memorial Day holiday frame, there’s still capacity restrictions across the U.S., except for Los Angeles and New York City, and under 80% of all 5,800 U.S. and Canadian theaters open. However, sources blame lackluster product on the marquee in recent weeks (i.e., In the Heights, Hitman’s Wife’s Bodyguard, Peter Rabbit 2), not people’s attitudes about going to the movies after living under lockdown. If you’re questioning people’s attitudes about going out, then check out the crowds at MLB games; there was hardly an open seat available in the Dodgers-Cubs game last night at Dodger Stadium.
2015’s Furious 7 holds multiple records for Uni’s F&F series including best domestic Thursday previews of $15.8M, an opening weekend of $147.1M for the series’ best ever $355.5M cume. No one is expecting that kind of business for F9 given the franchise’s age, plus Furious 7 served as the cinematic memorial for its late star Paul Walker.
F9 Thursday previews also bested 2011’s Fast Five ($3.7M) and 2009’s Fast and Furious ($1.8M) but came in behind the 2017 installment Fate of the Furious ($10.4M) and 2013’s Fast and Furious 6 ($7.5M), Lin’s previous turn as director of the series.
We’ll have updates for you as they come.
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June 26, 2021 at 10:10PM
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‘F9’ Clocking Pandemic Opening Records With $30M First Day, $68M 3-Day – Saturday AM Update - Deadline
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